Increasing Brand Awareness of Shabestan

Question: Discuss about the Increasing Brand Awareness of Shabestan. Answer: Introduction Marketing is considered to be most important in evaluating the brand awareness as well as the desired expansion of the business processes throughout the targeted market areas. Shabestan is one of the finest dining Persian cuisine engaged in offering the best quality of foods and services to all its customers throughout Dubai and the firm has entered in Singapore in 2013 (shades tan, 2016). The primary aim of the firm is to capture the entire market segments. The aim of the restaurant is to deliver all its services to Middle Eastern cuisines including those from that of Saudi Arabia, Lebanon, Turkey, Morocco, Egypt, and Iran. The restaurants unique interior design helps in enhancing the satisfaction level of the customers and draws the attention of the customers towards the restaurant. There are very fewer restaurants throughout Singapore having this type of interior designs and this is one of the major points of attraction for the customers. Main context There are different options available for the promotion of the firm such as by the use of the different brochures, leaflets, marketing media like TV, newspapers etc. another method is the holding relationship with public events and different types of the sponsorship. In this research paper, online and digital marketing has been selected to promote the restaurant effectively in front of the customers concerned. Social media is supposed to be the most important platform that has created the great impact on the minds of the customers (Kotler, 2015). The social media users are increasing rapidly in large numbers and therefore in order to attract the customers towards the firm, the promotion of the products becomes more important with the help of the social media. In this regard, use of the social media marketing, online marketing, and digital marketing is considered to be most effective as to reach a large number of the clients throughout the country. Each of the consumers is attracted b y the use of the online marketing and therefore are different firms who creates of develops their brand awareness with the help of the online marketing (Green Williams, 2016). The development of the website of the restaurant for the particular company is supposed to be more important as this will generate immense impact in developing the brand reputation in front of the audiences concerned. As highlighted above that there are three different methods available to the restaurant for doing their effective marketing such as by the use of the newspapers or TV, by the use of the online and digital marketing or by the use of developmen6 of effective relationships with the public. In all of these three of the methods, the use of the online and the digital marketing is supposed to be effective as it will help in generating the desired impact on the minds of the customers as a large number of the customers are getting attracted to the use of online shopping (Zhang, 2016). The other methods s uch as the use of the newspapers or the TV have become old as compared with the latest trend throughout the different market segments concerned. People are using Smartphone's for doing their shopping and making their lifestyle easy and thus, the use of the online marketing will help in reaching to a huge number of the consumers, moreover, it will help in saving consumers regarding the business processes and selecting best restaurant as per their choice (Tuten Solomon, 2014). The management team of Shabestan needs to plan unique and identical business techniques in order to make the organization expand more. The senior management team should explore the brand awareness by means of online and digital marketing process (Boone Kurtz, 2013). In todays world, every people are aware of the online and digital marketing, and it is the fact that, business at online and digital process is helping the entrepreneurs to expand their brands more. Most of the people are seen to be in touch with the technological ways, whether it is to buy or sell products. Thinking of this idea of online branding system through social media sites, Shabestan plans of branding their business through online, so as to explore their business globally. The company has firstly made a website of their own, uploaded all the information including their product details, pricing list, the category of products, pictures of the different menu of food items, and special events of the company (shabest an, 2016). There has been a payment gateway system so that, that customer could order foods through online process and can pay in the online process too, staying from anywhere in the country. The brand is also been advertising through the digital process by means of television, and other digital means of communication. The digital and online processes of advertising this wonderful Persian dining cuisine are making their business to enhance more, and to spread the awareness worldwide (Zenger, 2015). The business process is going to be very simpler and easier because, customers will be able to place order offline, by visiting the restaurant directly, as well as online too. The global awareness of this fine dine by means of online and digitalized marketing and advertising, will help the business team to gain a huge number of profits even swiftly. The use of the online marketing will help in increasing the brand awareness of the restaurant in front of the large number of clients and thi s need to be done in an effective way (Pohutsky et al., 2013). The ways of online marketing need to be implemented with the help of the management and the marketing team. There are different people associated with the use of the social media as well as with the different online platforms and therefore, it becomes very important to attract these customers toward the business (Mullin et al., 2014). It needs to be understood that the brand awareness can be developed by assisting the customers with good quality of the products as well as the services as compared with the competitors (Pride Ferrell, 2016). It becomes more important to create the desired sense of trust among the customers regarding the delivering of the superior services s these will help in increasing the effectiveness of the Shabestan in front of the audiences concerned. The use of the marketing mix is supposed to be vital for the execution of the business processes of the firm throughout the market concerned. It consists of four of the important element such as the products, price, place, and promotion. The products need to be of good quality as to enhance the satisfaction level of the clients. The pricing strategies should be low as compared with the other outlets as the differentiation in the pricing strategy helps in evaluating the effectiveness of the business in front of the customers (McDaniel Gates, 2014). Next, is the promotion of the restaurants along with the products offered by the firm and this needs to be done effectively with the help of different promotional methods. The use of social media can be done in order towards the facilities and the services offered by the restaurant to a large number of the audiences concerned. Next is the selection of the appropriate places, the firm has already many outlets and therefore the selection of the online place will be suitable for the home delivery f the products and moreover for booking seats in the restaurants for the ease of the customers (Strauss, 2016). The different ways of online marketing need to be understood by the managers in an effective manner. This will help in creating a great impact on the customer by promoting the services and the products offered by the restaurants. Conclusion This research paper critically evaluates the different use of the online and the digital marketing for the development of the brand awareness for Shabestan throughout the targeted market areas. The paper reveals that there are three diverse methods accessible to the restaurant for doing their effective marketing such as by the use of the newspapers or TV, by the use of the online and digital marketing or by the use of developmen6 of effective relationships with the public. The use of the online marketing and digital marketing can attract a large number of the audiences. The other methods such as the use of the newspapers or the TV have become old as compared with the latest trend throughout the different market segments concerned. The social media users are rising rapidly in huge numbers and so in order to draw the customers towards the firm, the promotion of the products becomes more important with the help of the social media. Therefore, the selection of the online and digital mark eting is more useful than other methods and thus, it has been selected for marketing of Shabestan throughout the targeted market areas. References Boone, L. E., Kurtz, D. L. 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